VISUAL IDENTITY • PACKAGING • MOTION DESIGN

Gyftology makes personalized gifts for your loved ones.

They have expertise in creating highly customized and heartfelt presents. They take great care in learning about each individual's preferences and interests, resulting in unique handmade gifts. In addition, they also offer novelty items such as star maps and lyrics arts.

The visual identity was inspired by the nostalgic feel of old postal stamps that used to convey messages to your loved ones. This inspiration led to a stamp logo featuring a geometric gift box in the center.

Gyftology chose a color palette that evokes a warm and comforting feeling, inspired by the warmth we feel when receiving handmade gifts. The primary font used is Optima, while Fraunces can be used for important call-to-action prompts.

To maintain a consistent look across all packages, they use brown corrugated cardboard boxes, patterned wrapping paper, jute strings, and the circular Gyftology label.